Malcolm Gladwell – Blink

The door went, as fate would have it, just as I was finished drying off from the shower, phew! It was my (not very) long awaited Amazon (new window) delivery including Blink by Malcolm Gladwell (new window).

You’ve gotta read this book. I’m only 2 chapters in, but it’s fantastic. It’s all about making decisions very quickly, based on what’s normally called your “gut reaction”. But, it goes much deeper than that. It explains how your gut reaction is actually the result of a great deal of sophisticated logic calculations carried out by your subconscious mind in the blink of an eye.

Recently, I’ve been talking with a business partner about decision making. Our styles are very different. He reasons, rationalises, analyses, discusses, ponders, and considers at great lenght, reaching what he considers to be the right decision. I believe it’s more important to make a decision than what decision you make. I believe there is no right or wrong decisions. You make millions of decisions all the time, that’s what shapes the path of your life. You can’t ever go back in time, change something and then see where it would take you. It’s only ever speculation. Therefore, I make quick decisions, go with them, and see where it takes me.

It’s led to some conflict in our partnership, and for me at least, real questioning of my decision making process. Now I’ve found a book that justifies making decisions quickly. Fantastic! I’m also going to read the section in Think and Grow Rich by Napoleon Hill (new window), the absolute grandaddy, original study of what makes people successful in business, on decision making. From memory, Napoleon hill states that to be successful, you must be decisive in nature. Another argument for my cause perhaps?

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