In my view, spam has reached a new low. I now receive fake e-cards with a generic message like “You have received an e-card from a family member, click here to see it”. If the click here address starts with an IP address (a bunch of numbers) I delete immediately.
I’m also getting spams with PDF documents attached. The email is blank, but the PDF contains the spam message. I opened the first one out of curiosity, now I delete immediately.
It’s getting harder and harder to separate genuine and spam emails. Particularly as some people are not very precise with email (blank subject lines, irrelevant subject lines, and so on).
My advice is thus, please use BCC instead of TO when mass emailing. I think this is the single, simplest thing people can do to cut spam.