It’s interesting to note that in Steven’s (admittedly unscientific) comparison, the more popular books have fewer words per sentence and less complex words. I’m reassured that I’m not the only person who prefers simpler texts.
I didn’t make it past the first page of my brother’s dissertation because of the academic style. I realise it’s what’s expected, even required, of academic writing, but personally, I find it unbearable. Apparently the numbers agree, simplicity sells!