After much deliberating and some procrastination, I have a new business name, StraightPress. I’m working with Alan on the finishing touches for our tagline(s). They should be ready by the end of the week. In the meantime, I’ve whipped up a standard WordPress install at straightpress.com. 
Callum Macdonald
Callum on life
Great to be present at the birth of such a promising new business! Will get you the finishing touches asap.
Congrats…sounds like a good name!
…on another point entirely….what did you decide to do about incorporation?