In exploring this topic, let me clarify some of the terms I’ll use.

Social utility. I’ll talk about lots of social utilities, a term borrowed from Facebook’s self description. I consider a social utility to be any technology that allows people to connect. That’s very broad. It includes the telephone, email, blogs, blog comments, facebook, twitter, and a myriad of others.

Free. What do I mean by free? When I talk about free, I mean generally free to use. Email is largely free because it costs me virtually nothing to send you an email. My typing time is actually the most valuable component of the email, so a single email is not really “free”. But when I email 100 of my friends at once, then it becomes free because I typed once, spammed a hundred times.

Noise. When a Facebook friend sends me an invite to an event on another continent, that’s noise. It was free to send me the invite yet it’s totally unrelated to me. Noise. I chose the word noise because of the signal to noise concept. How much stuff do I get through a social utility which I don’t want versus the stuff I do want. That’s signal to noise. Noise is what I don’t want.

Why does free equal noise?

This is a fascinating question. Why does a friend send me an invite to an event in Edinburgh, Scotland even though I’m in Vancouver, Canada? Why do people post rubbish on Twitter that nobody wants to read? Why do friends email me crap that I have no interest in?

Free. It costs them nothing. If I can easily and freely send rubbish to my friends, I will, simply because I can. It’s human nature. Email started out as useful. Imagine sending a message to the other side of the world, for free, instantly. Amazing. As time goes on, that freeness is the very aspect of email that destroys its usefulness. Estimates suggest that more than 90% of all email sent today is spam. Noise.

Now email has a cost. Not to send, but to receive. There is a cost in sorting 100 messages received to find the 3 you actually want to read. We employ spam and virus filtering in a bid to make the task easier. But by automated means, or otherwise, email now has a cost. It is not free to receive email. One must spend resource distinguishing between what we want to receive and what we do not.

Facebook is the same way. At the time of writing, I have some 409 friends on Facebook. That means any one of 409 people can generate content which will flow to me. When I first joined Facebook, I had few friends, there was little cost. I could log in, see what was happening with my friends quickly, move on. Now I need to wade through 409 people’s garbage to find anything useful.

Two Facebook friends recently got engaged. This was posted on their pages as a message. Amongst the diatribe of other nonsense on Facebook I missed that message. Instead I was reading about hair cuts, parties, weather and other useless crap. The noise drowned out the signal.

Now Facebook has a cost. I need to construct friend lists and filters to separate the signal from the noise, the wheat from the chaff. Free to send, it costs to receive. Much like email before it and no doubt Twitter after it. Free creates noise.

What you resist, you strengthen / Change / Resistance / Conclusions

Before I continue, let me state a few assumptions.

You cannot stop progress. Progress currently means more noise. There’s no stopping it. If you try to resist progress, only you will suffer as a result. This is a principle of life. To nerdily quote the borg, resistance is futile.

As the cost of producing content decreases, the volume of content increases. When it’s free to upload videos to YouTube, millions of people do so. As the cost of video editing, photography and other forms of creation comes down, more and more people create.

As an aside, I fully support this democratisation of creation. Everybody becomes an artist, a source of media. Let the masses create I say. Fill YouTube with a trillion videos of teenage angst, crappy comedy and boring music. Let the content flow.

A torrential storm of content is breaking. This is just the beginning. Resisting is futile.

What are we doing? / What do we do about it? / Response / Result

What does it mean? Where will it all go? Will it ever stop? Great questions. Most likely unanswerable except in the fullness of time. Any answers are predictions at best.

How are people responding? This is a question we can answer today. The trend seems to be filtering, sorting, processing. Automated means of distinguishing what we want to see from what we do not want to see. As purely anecdotal evidence, I’ll quote some examples.

Almost every email service now employs spam filtering and virus filtering. These are automated methods to try and separate content from noise. Blog comments are similarly processed. This automated spam filtering is big business in itself.
Guy Kawasaki talks about how to use twitter as a twool [sic]. He says “Get as many followers as you can.” and then “Monitor what people are saying about you”. If you’re following 20’000 people on Twitter it’s impossible to read all those tweets. Instead the advice goes, be selective in what you read, filter.

The Huffington Post apparently employs at least two comment moderators. These are real human people whose job is presumably to read posted comments and sort the content from the noise. Real people employed as human noise filters.

Seth Godin is notorious for taking the opposite approach, he doesn’t take comments on his blog. He says he made the decision because the cost (responding, curating) is too high.

One way or another, the rise of freeness creates a cost. In the age of free content, it costs not to produce content but to consume it. The cost is borne by the recipients, the readers, the moderators, not by the senders, the writers, the creators.

What can we do?

Given the current landscape of freeness and noise, what can we do about it? I’d like to get specific, so here are the challenges I personally face.

• I get too much email, most of it I don’t want.
• It’s hard, if not impossible, to get useful information out of Facebook.
• Reading Twitter is of virtually no benefit to me.

In addition, the subject of blog comments is close to my heart. As I embark on a journey of creating content and sharing it online, I hope to soon have a noise problem.

As I see it, responses to these challenges are all about cost. There is inherent cost in communication. Free communication moves the cost to the recipient. Non free communication shares the cost between sender and recipient. As I see it, these are the two ways of responding. We can either charge the sender and therefore split the cost, or create systems as recipients to better filter content.

In this next section I will outline some ideas to meet these challenges. These ideas might be copied from existing sources, downright wacky, utterly unconventional and potentially complete nonsense. I leave those judgements up to you.

Professional or Personal Assistant

I believe that most companies are filled with too many managers and not nearly enough assistants. I see, time and time again, managers doing tasks which could easily and practically be delegated to assistants.

In this vein, I am considering hiring a personal assistant to perform a few functions. The first will be read all of my email. Personal and otherwise. Read it all, deal with the noise based on a predefined set of rules, and then give me only the content I want. It will take some time and effort to perfect this system, but once in place, I think the payoff will likely be worth it.

I’m also considering what other social utilities I can have filtered by a real person. Could I have my assistant log into Facebook regularly and write a summary of the most significant activity? Would this be cost effective? Can I do the same with Twitter?

This raises other questions. How much training does a personal assistant need? How much of the value of this setup will be contained within the person’s head and how much in the rules that we establish? Lots to consider, this option is an involved one.

Pay per comment

I have considered charging for blog comments. For $20 you can comment on 20 blog posts. I think that if a reader was to spend $1 to respond to a blog post, they would think more carefully before writing.

This raises additional challenges. I believe in offering those who cannot pay a non monetary alternative. That in itself is challenging. Could users also choose to answer 12 (or 25 or 50) captchas instead of paying $1 to post a comment? Some other time consuming task?

How about allowing users to post a selection of pre-defined messages for free. So a simple “Thank you” comment is free, but a comment that requires a follow up has a cost. This might also allow for visual separation of comments. All the “Thank you” comments could be grouped, listing only the names of the people who said “Thank you”.

Automated trust / Feedback / Trust

Crowdsource the cost. As content is posted, allow users to “rate” the content. As positive ratings flow, the content is highlighted. As negative ratings flow the content is hidden.

This model could be applied to many areas from blog comments to Facebook status updates to Twitter tweets. It’s possible to use global or local models. In a global model all positive / negative feedbacks are grouped. In a local model only my friends and friends of my friends feedback matters to me.

There is an inherent challenge in this. It requires users to see some raw output in order to split that output into content and noise. This leaves an opening for spam, even if fewer people see the spam because it is quickly hidden, the cost to the sender is free, so the economy of scale will allow spam to continue.

Resign

I’m seriously considering resigning from Twitter. I gain almost no value whatsoever from my Twitter account. It’s virtually worthless, yet it consumes my time. Facebook is a less obvious example. I gain some value from Facebook, but primarily only from direct, personal content. When a friend sends me a message, replies to my status, these are messages I want to see. When somebody spams me about an event on another continent, that’s noise.

I could try to reduce my Facebook noise by ignoring all invitations and all group messages. I don’t think Facebook currently allows me to do this automatically, so it may require some work on my part. Perhaps this ties into the Professional / Personal Assistant option.

Campaigning

There is a site dedicated to spreading the word about BCC. Send emails to multiple people, put them in BCC not TO. You could consider this to be a campaign. Try to educate people on polite, sensible use of the new technologies available to us. Unfortunately, these campaigns are largely ineffective. They face a couple of challenges.

Firstly, only true friends actually care. The people who send commercial spam really don’t care. They know what they’re doing, they’re doing it anyway, so trying to urge them to do otherwise is not likely to be effective. At least not in a gentle campaign type way.

Secondly, these campaigns take such a long time and require so much effort, the problem has likely moved to a new social utility before any real impact is felt. Personally, I see fewer and fewer emails where a hundred people are in the TO field. Mostly, people in my circles are learning to use BCC. However, that does not appear to have any effect on the level of Facebook crap I receive. So the BCC campaign may be successful, but it doesn’t seem to help the next place the same problem arises.

Having said all that, I think campaigns are the ultimate, long term solution. Only through education can we change habits. In time, as people become increasingly comfortable with new social utilities (not some new service, but the idea that there are forever “new” utilities), the norms of politeness and manners will adapt. But we’ll all have drowned in a quagmire of crap by then unless we find solutions in the mean time.

Has it really been six months? Apparently so. The Alternative MBA was a six month, free, unpaid, learning exercise based out of Seth’s office in New York City.

It’s amazing to look back over the last six months and consider what I’ve done since I applied and was not accepted for the program. I almost got married in Belize. I spent 3 months touring the United States. I learned to ride and bought a motorcycle. I rode from San Francisco down to Los Angeles and up to Vancouver. I put in motion my retirement which will come into effect at the end of this month.

When I sum it up like that, it seems like a busy half year. It doesn’t feel busy though, as I look back on it. It feels like the normal passage of time. Things happen, we go places, we do things. Life continues to roll onwards.

In reading about the Alternative MBA I’m reminded of a dream. The dream of a collaborative working space shared with co-collaborators. The dream of assembling a team of inspiring people to simply collaborate and see what comes of it. I am considering how I might create that environment in my retirement.

I’ve spent most of the last 3.5 years in the developing world. A lot of time in Thailand, time in South Africa, Mexico and a host of other places. Having spent the last 4 or 5 months in the first world, and 6 months last year in Australia, I’m reminded of our greatest luxury: time. Above all else, I believe, first world residents have the luxury of free time.

I recently discovered the work of Clay Shirky and his recent book Here Comes Everybody. I read a bit of Clay’s writing on the Here Comes Everybody Blog. Clay talks about the free time that was created after the second world war when, for the first time, people began to work only 5 days a week.

However, I think the free time we enjoy in the first world is more than just 2 weekend days per week. We have choices which are simply not available to our developing world neighbours. We can choose to opt out. We can choose to live very inexpensively and support ourselves working only a few hours per week. The average person can probably work for one or two months and live the rest of the year on that money if they are careful.

Then there’s the wealth that parents, friends and other family afford us. The security that they provide. So many people find ways to take time out and create or build something they believe in. Support comes in so many forms. Government or other funding for goodwill causes. Private funding to start businesses. Free accommodation related to spiritual practises. Unemployment benefit. The list goes on and on.

As I travel and meet people who are choosing to opt out, I have an appreciation for how truly fortunate we are. The very option to not work is something most of the world’s population cannot possibly consider. It is both beyond their world view, their idea of what is possible, and beyond their financial means.

So here we are, first world citizens, blessed with abundance. An abundance of opportunity. Most importantly, I think, the opportunity to work little and have significant amounts of free time to pursue whatever aims we choose. I have chosen that path, I have chosen to give up work entirely in order to free my time completely from that constraint. I will, in a few short weeks, be at complete liberty to do whatever I please with my time.

Given this newfound and precious freedom, what will I choose to do? I am currently uncertain. There are a few ideas floating around. Some more nebulous than others.

One such idea is to create a collaborative work space. A working collective. An event, for a time, in a place, where people may choose to come and collaborate. What might these people do? I’m not sure it really matters. I think there can be huge merit in simply putting people together under a framework of mutual cooperation and support. An agreement to be helpful and supportive of each other’s work, and collaborate where appropriate.

Part of me wonders if this collaboration need be in a physical space. Could we build a collective electronically, over the wires? At this point in evolution, I think there is still great value in person to person contact. I believe there is significant merit in being able to walk over to another person and ask them for their help. To look into another person’s eyes and offer help if they might need it. I feel like a physical space for collaboration will greatly enhance the opportunities to create actual collaboration and cooperation.

What would be the point of such a space? What is the aim of the idea? I’m not sure it needs an aim or a point. I think in the spirit of an unconference Open Space Technology it might be hugely powerful to simply choose a location, a general topic, and let the magic unfold by itself.

I postulate that a topic like “fostering cooperation and collaboration” might be sufficient to inspire and motivate people. Such a broadly defined mission would allow for any number of projects to arise from the spirit of cooperation.

What next? I have registered the domain name cogawa.org. I was looking for names around sharing. A Swahili dictionary told me that gawa is the Swahili work for share. Cogawa came from that, as in to coshare. Co for cooperate, collaborate, and all sorts of other cogoodness.

On that domain I installed buddyPress, an open source social network. I’m creating a vision for what Cogawa might become. At the moment it is simply an idea to connect people who share a vision around sharing, cooperating and collaborating. Perhaps a physical collective location will serve that aim.

In addition to the domain and buddyPress I have now created a google group. An open platform where people may discuss, via web or email. Perhaps soon via wave.

I think the next step for this idea is to discuss it. To put the concept out there and invite potential participants to share their feedback. Would you be interested in spending time in a space with other people interested in facilitating sharing, cooperation and collaboration? Do you know people who might be inspired by these ideals? I will send this message to some people I know who might be interested and see what comes of it.

Now it is an idea, perhaps through sharing, cooperation and collaboration it may become a physical reality. I warmly invite you to participate in creating that reality.