Callum Scuttle

chmac: ab testing

Sort by: Date / Title / URL

1. Conversion Rate Optimisation | Convert more website visitors into customers
   http://www.keywords-consultants.co.uk/
   Link from Dafydd. Interesting business offering cost per acquisition based online marketing services. Worth pursuing at the relevant time.
   23-12-2010 to ab testing, cost per acquisition, marketing, monetisation, online marketing, pay per click, scientific advertising, testing, web marketing
2. Easy statistics for AdWords A/B testing, and hamsters by @ASmartBear
   http://blog.asmartbear.com/easy-statistics-for-adwords-ab-testing-and-hamsters.html
   Simple formula to calculate statistical significance at 95% on AB / split tests. N = total clicks, D = diff between win & lose, if D² > N, it's statistically significant. Example, 14 clicks A, 22 clicks B, N=36, D=22-14=8, 8²=64>36, win. If 2D²>N, 99%.
   28-06-2012 to ab testing, analytics, data, performance, pergento, split testing, statistics
3. Free Mobile Performance Testing with Akamai's Mobitest
   http://mobitest.akamai.com/
   Mobile performance testing platform from akamai based on the webpagetest.org infrastructure, free. Useful.
   24-09-2012 to ab testing, benchmarking, benchmarks, measurement, mobile, mobile benchmarking, performance, pergento, real user testing, split testing, testing, webpagetest
4. Landing Pages: Create, Publish & A/B Test Without I.T. | Unbounce
   http://unbounce.com/
   Create landing pages, starts from $25 a month for 1'000 unique visitors up to $500 a month for 100k uniques. They better generate conversions at those prices!
   12-08-2010 to ab testing, email campaigns, emarketing, landing pages, marketing, online marketing
5. Split Testing Confidence Calculator - AB Tester
   http://abtester.com/calculator/
   Includes the math behind the calculation, and sample PHP code to actually generate the numbers. Very cool.
   08-07-2012 to ab testing, analytics, data, performance, pergento, split testing, statistics
6. Statistical Analysis and A/B Testing
   http://20bits.com/article/statistical-analysis-and-ab-testing
   A good introduction to the statistics math of split testing.
   31-07-2012 to ab testing, analytics, data, performance, pergento, split testing, statistics

First / Previous / Next / Last / Page 1 of 1