http://www.gabrielweinberg.com/blog/2010/02/are-you-building-an-empire-sparking-a-powder-keg-or-starting-a-movement.html
Useful article about types of business, the powder keg explosive business, the empire built long and hard or the movement, built slow and steady on a gradual rise to success. Most businesses are movements, aka tribes.
http://dondodge.typepad.com/the_next_big_thing/2006/03/is_your_product.html
Great article talking about whether a product helps people improve (vitamin) or solves a painful problem (pain killer). The latter being what people buy most easily. Also introduces the concept of pain points, when products go from vitamin to pain killer.
http://www.stickk.com/
Set a goal then stake an amount of money based on reaching that goal.
