http://sethgodin.typepad.com/seths_blog/2009/09/the-platform-vs-the-eyeballs.html
Seth riffs on the difference between buying attention and building attention. Useful to share with people who are in the process of "getting it".
http://sethgodin.typepad.com/seths_blog/2004/07/the_cliff.html
Seth Godin riffing on what he calls "cliff businesses", which need critical mass before they work. Great concept.
http://sethgodin.typepad.com/seths_blog/2009/04/i-need-more-time.html
Seth's riff on decisiveness talking about how more time does not create better decisions, only more information can lead to improved decisions. Decide now.