A friend recently told me about rakeback poker sites. When you play poker, you pay a small fee to the casino for the use of the table, this is called a rake. If I introduce you to Poker Website X, they will pay me a percentage of your rake. The latest affiliates offer to share that percentage with you, it’s called rakeback.
I think this concept will take off and spread to other affiliate schemes. For example, the travel related site BeWelcome.org could sign up as an affiliate with somebody like Expedia (an online travel agent). If BeWelcome receive 5% of user spending, they could split that with the user. The result as a user is a 2.5% discount on Expedia.
The same principle could apply to any number of affiliate schemes. From selling books to cars or credit cards. I think there’s a great untapped market here, particularly amongst existing community web sites like Facebook and MySpace. These sites could command impressive deals with affiliates and offer their users great bargains. It’s a win-win.
Using the purchasing power of 30m Facebook users to get better deals would be great for business on all sides.