I realised again last night how important it is to present things in the right way, to use the right words, to create the right effect.

A great example is clubs. You join a club, get really involved, and then enthuse about it to your friends. When you tell your friends, they seem really turned off by it, and what they can actually be turned off by is your enthusiasm! I find that totally ironic, although perfectly logical. The more enthusiastic you are about something, the more daunting it appears to outsiders. It’s crazy.

Anyway, that’s just an example. Last night was a good reminder that you’ve always got to consider how your audience, of one or a thousand, will percieve what you’re saying and make sure that matches the message you want to convey.

Communication, it’s a wonderful thing!

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