Burn Your Feeds, Burn Your Profits

I’m surprised by the continued success of Feedburner, the popular blog feed stats service. On the one hand, you get a great stats package, offload some traffic from your blog server, and it’s free. However, for those benefits, you give up control of your feed and you give up a share or all of the ad revenue.

With plugins like Google AdSense for Feeds WordPress users can put their own ads into their feeds. With a handful of feed stat plugins around, it must be possible to get all the benefits of FeedBurner without the downsides.

I suppose it’s one of those situations where they’ve “made it” sufficiently that using FeedBurner is the norm. That and they were just acquired by Google, uh oh, the G disease is spreading…

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