Seth Godin on Monetization

Apparently Seth Godin’s blog is read by “more people than 95% of all the magazines published in the US”. Impressive numbers. A reader asked why he doesn’t monetize his blog. To which he responded:

I tried to sum it up like this: Not only can’t I imagine charging for my blog, I’m practically in debt to the people who read it. I ought to pay them, not the other way around.

Every time you read something I write here, you’re giving me a gift… attention. It’s getting more precious all the time, you have more choices every day, and it’s harder and harder to find the time. I know. I’m grateful. I’m doing my best to make your attention worth it.

I remember an ingenious little monetization trick less than two weeks ago. It was truly inspiration. He asked people to contact him to be notified when his next product will be released. Fitting for a marketing guru hey!

The inquisitive reader also apparently missed the links to all of Seth’s books in the sidebar. Although personally, I don’t see those as I subscribe via RSS.

Seth subtly re-framed the question, saying he was grateful for his readers, indebted to them, almost suggesting he doesn’t monetize the blog. I find myself asking, was that misleading? He clearly does monetize the blog, and there’s nothing wrong with that, but does his post imply that he doesn’t?

See for yourself, and let me know what you think. You’ll have to leave the comments here as Seth doesn’t accept comments! 🙂

2 thoughts on “Seth Godin on Monetization”

  1. shrewd observation. the post is well-written, though. maybe he was just trying to make his point, like saying thanks to his customers(readers), but it sort of came out wrong without him realizing it. but your observation is very keen

  2. Your post sucks. To me it somehow seems that you are jealous of Seth.

    What the reader meant by monetizing, was not that he does not promote himself making money but the fact that the blog is not linked directly to any source of funds.

    As you could see on the blog, there are no ads, no popups, no banners, no Amazon thing, nothing.

    If you say that he monetizes by linking to his other pages and books, then there is not a single page on the web that does not monetize. Every page has a link to some other page that could be considered as promotion, and hence monetization.

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